My own studio's identity - a research-based system inspired by Apollo, god of light and creativity.
Brand & visual identity designer · Varna
Heard you need a problem-solver.
I turn ideas, goals and the occasional “something just isn’t working” into brands with a clear direction and a personality of their own.
Services
What I can do for you
Brand Strategy
Finding the right direction.
Visual Identity
Turning the direction into a recognisable visual identity.
Pattern & Illustration
More elements to add to the personality of your brand.
Some projects I've worked on
A few identities, built from the research up.
A playful identity for a crochet-toy maker - a custom logotype and yarn-inspired motifs that carry the warmth of the craft.
A lively identity for a small-town pastry shop - colour, charm and artistry.
A bold brand for a Balkan grill house - black-and-pink attitude, a mascot and a pattern system with traditional Balkan flavour.
A brand system for a digital agency - clarity and confidence in a complete brand book.
An elegant identity for a skincare brand - feminine, trustworthy and approachable, balancing premium care with everyday warmth.
An elegant, pared-back identity for an interior design house that creates modern, practical spaces.
For whom
Are we a match?
Start-ups
Whether you've got a faint idea or a full business plan ready for action, I'm here to hear it all out.
Colour-caholics
You and me both, buddy. If you're not afraid to stand out and play with colour - working with hue will be a pleasure.
Rebrands
Your goals have changed and your identity doesn't match up? Or you just feel like something isn't working? Let's see what we can improve.
Wanderers
Not quite sure where you stand when it comes to your brand? We can hop on a call, talk things through and figure out where to go from here.
The process
How do we work together?
Six simple steps - from the first hello to launching your new brand.
01
Say hi
It all starts with a simple hello. Tell me what you have in mind.
02
Getting started
A call to align on vision, pricing and timeline. A 50% deposit secures your spot.
03
Strategy & creative direction
I dig into your market and competitors, then define your positioning, tone and personality.
04
Design time (aka the best part)
Logo and variations, illustrations, patterns, typography and colours, with a full presentation of the thinking behind them.
05
Fine-tuning
You share feedback, I refine, and we lock in the final files.
06
Ready for launch
Final files, brand guidelines and a wrap-up call. Once the last 50% is paid, it's all yours.
Ice-breakers
Here are some things I love
Hobbies & crafts
I like trying out different hobbies and crafts - painting, linocut, ceramics. You name it, I've probably tried it.
Books
When I need a break and a way to recharge, the one thing I go to is reading.
Dogs
Dogs.
Lifting weights
I like lifting because it taught me discipline, organisation and confidence. Setting goals and actually reaching them feels pretty good too.
The name
Why Ví Déva?
Honestly, it started as a fancier way of spelling out my surname. But then I did some digging and found a meaning behind the name that felt surprisingly fitting.
“Ví” connects to life and energy, while “Déva” carries the idea of something divine. Together, they reminded me of what I want to bring into my work - energy, creativity and a little bit of visual magic.
Your turn
Enough about me - tell me about you.
Have a brand that needs an identity or a rebrand? Say hi and tell me what you have in mind.