Heard you need a problem-solver.
I turn ideas, goals and the occasional “something just isn’t working” into brands with a clear direction and a personality of their own.
What I can do for you
Brand Strategy
Finding the right direction.
Visual Identity
Turning the direction into a recognisable visual identity.
Pattern & Illustration
More elements to add to the personality of your brand.
Some projects I've worked on
A few identities, built from the research up.
A bold brand for a Balkan grill house - black-and-pink attitude, a mascot and a pattern system with traditional Balkan flavour.
A brand system for a digital agency - clarity and confidence in a complete brand book.
My own studio's identity - a research-based system inspired by Apollo, god of light and creativity.
An elegant identity for a skincare brand - feminine, trustworthy and approachable, balancing premium care with everyday warmth.
A lively identity for a small-town pastry shop - colour, charm and artistry.
A playful identity for a crochet-toy maker - a custom logotype and yarn-inspired motifs that carry the warmth of the craft.
An elegant, pared-back identity for an interior design house that creates modern, practical spaces.
Are we a match?
Start-ups
Whether you've got a faint idea or a full business plan ready for action, I'm here to hear it all out.
The Bold Ones
For brands that are not afraid to stand out, use colour and be seen. You don't mind a bit of colour. Or a lot, actually.
Rebrands
Your goals have changed and your identity doesn't match up? Or you just feel like something isn't working? Let's see what we can improve.
Wanderers
Not quite sure where you stand when it comes to your brand? We can hop on a call, talk things through and figure out where to go from here.
How do we C.A.R.V.E. together?
Five stages we go through together to carve out your brand.
Connect
We start with a 15-minute discovery call to get to know each other and discuss your project and its scope. A 50% deposit secures your spot.
Anatomy
A 1-hour meeting to talk about your brand's goals, target audiences and what it stands for.
Research
A deep dive into your market, followed by a detailed profile of your audiences. Here we define your brand's personality.
Vision
Where ideas begin to take shape, the concept is developed and the identity gets built.
Embodiment
Final files, brand guidelines and a wrap-up call. Once the last 50% is paid, it's all yours.
Here are some things I love
Hobbies & crafts
I like trying out different hobbies and crafts - painting, linocut, ceramics. You name it, I've probably tried it.
Books
When I need a break and a way to recharge, the one thing I go to is reading.
Dogs
Dogs.
Lifting weights
I like lifting because it taught me discipline, organisation and confidence. Setting goals and actually reaching them feels pretty good too.
Why Ví Déva?
Honestly, it started as a fancier way of spelling out my surname. But then I did some digging and found a meaning behind the name that felt surprisingly fitting.
“Ví” connects to life and energy, while “Déva” carries the idea of something divine. Together, they reminded me of what I want to bring into my work - energy, creativity and a little bit of visual magic.
Enough about me - tell me about you.
Have a brand that needs an identity or a rebrand? Say hi and tell me what you have in mind.